Day 11: Your Big Picture Communications Timeline

20-Days-20-Ways-for-Content-Marketing-Book-Club

Welcome to the third week of the Book Club! We are half way through.

This week is all about planning your content strategy, starting with the Big Picture Communications Timeline. Getting this overview — and getting communications, fundraising, program, and executive staff and managers to agree on it — is essential to creating an integrated strategy that really works for your organization.

Today’s Reading in the Book

Chapter 7 – Mapping It Out: Sketching Out Your Big Picture Communications Timeline

Today’s Worksheet in the Companion Workbook

Brainstorming for Your Big Picture Communications Timeline. See Page 28 in the Workbook.

Share and Discuss

Share one insight you gained from starting your timeline. Share in the comments on this post, or on the related status update on Facebook.

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