Welcome to the third week of the Book Club! We are half way through.
This week is all about planning your content strategy, starting with the Big Picture Communications Timeline. Getting this overview — and getting communications, fundraising, program, and executive staff and managers to agree on it — is essential to creating an integrated strategy that really works for your organization.
Today’s Reading in the Book
Chapter 7 – Mapping It Out: Sketching Out Your Big Picture Communications Timeline
Today’s Worksheet in the Companion Workbook
Brainstorming for Your Big Picture Communications Timeline. See Page 28 in the Workbook.
Share and Discuss
Share one insight you gained from starting your timeline. Share in the comments on this post, or on the related status update on Facebook.
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