Day 14: What’s a Reasonable Amount of Content?

20-Days-20-Ways-for-Content-Marketing-Book-Club

All of your work this week is leading up to your creation of an editorial calendar. Before you do that, however, you need to know how many communications channels you are using and how much and how often you will share content in those channels.

This is an important decision: too little content and you won’t connect with your PSIs. Too much and you’ll burn yourself out, and your PSIs too.

Today’s Reading in the Book

Chapter 9 – Building Your Itinerary: Designing Your Editorial Calendar and Adding Your Original Content to It

Today’s Worksheet in the Companion Workbook

Deciding on a Reasonable Amount of Content. See Page 33 in the Workbook.

Share and Discuss

In the worksheet, we ask you to estimate the total number of slots, or opportunities to communicate, that you’ll organize in your editorial calendar. What was your total number of slots?  Share in the comments on this post, or on the related status update on Facebook.

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