Welcome to our fourth and final week of the Book Club!
This week is all about making your individual pieces of content even more effective, starting with the Six Rs of Message Relevance:
- Real Time
I found myself telling nonprofits to be more relevant, but quickly realized “relevant” was really hard to define! So I put some more thinking into it and came up with the Six Rs as a way to help you think through the possibilities. Everything you publish should have at least one of the Rs, and hopefully more, built into it.
Today’s Reading in the Book
Chapter 12 – Living in the Moment: Creating Content for the Here and Now
Today’s Worksheet in the Companion Workbook
Using the Six R’s to Create More Relevant Content. See Page 36 in the Workbook.
Share and Discuss
Which of the Six Rs is easiest for you? Which is hardest? Share in the comments on this post, or on the related status update on Facebook.
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