Day 17: Get More Creative with Your Copy


Yesterday, we looked at the Six Rs of Message Relevance. But there are also many easy ways to create content that people will love. I compiled my favorites into the “Swiss Army Knife” chapter. It’s full of your go-to formats as a content creator.

One of the quickest ways to do something a little different is to start with one of the fill-in-the-blank headlines at the end of Chapter 13 and in today’s worksheet.

Today’s Reading in the Book

Chapter 13 –  Your Swiss Army Knife: Reliable Nonprofit Content That Always Works

Today’s Worksheet in the Companion Workbook

Getting Creative: 50 Fill-in-the-Blank Headlines. See Page 40 in the Workbook.

Share and Discuss

Share how you completed a headline or two.  Share in the comments on this post, or on the related status update on Facebook.

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  • Nicole

    This was such a fun exercise! While most of them didn’t have the right tone for our constituents, others inspired me to lighten up a bit in my communications headers. I’ve written down some new focus areas I’d like to address: like reminiscing about the common experiences that bring us together, and ways to promote a new member features article I’d like to introduce to our newsletter.