Day 19: Find the Metaphors That Work for You

20-Days-20-Ways-for-Content-Marketing-Book-Club

I admit it: I am a total geek for a good metaphor. And I also LOVE it when nonprofits use humor effectively.

Humor is harder to pull off, so let’s start with metaphors. Find the right one and it makes explaining your otherwise complicated, technical, or wonky work so much easier.

Today’s Reading in the Book

Chapter 15 –  The Best Trail Mix Recipe Ever: Adding Metaphors and Humor to Your Communications

Today’s Worksheet in the Companion Workbook

Exploring Your Metaphor. See Page 43 in the Workbook.

Share and Discuss

What metaphor can you use to explain your work? Share in the comments on this post, or on the related status update on Facebook.

Need the Book? Get it at Amazon.

Need the Companion Workbook? Register for the Book Club and we’ll send you the link.

Need Other Book Club Posts?  Here’s the Archive

Want to Listen to the Webinar Recordings? Here you go.